Catalyst
Elements react in Chicago’s West Loop.
The jostle and press of life in the Loop meets the vibrant spirit of Fulton Market. Catalyst becomes the chemical reaction, the visceral connection between city and home, a space to recharge and energize for life within easy reach of Chicago’s diverse cultural experiences.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Print Collateral
Digital Collateral
Website Design + Dev
Signage
Environmental
Social Campaign Assets
Client
Location
Website Platform
An unexpected brand experience, with organic reactions between diverse elements. Personality-forward, the brand connects directly with a young work-from-home audience. With a dynamic color palette, the brand's freshly modern, clean approach extends the experience.
A point of reaction, where the vibrancy of the city echoes the resonance of residents’ lives.
