Northpointe
A new haven for North Portland explorers.
North—the cardinal direction for all facets of navigation—has guided travelers on their journeys for centuries, from a simple compass point to the shining beacon of the North Star. And likewise, Northpointe is all about the journey—about what happens along the way. Sidetracks and roundabouts. A welcoming launch pad for those who seek to call North Portland home.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Print Collateral
Digital Collateral
Website Design
Signage + Wayfinding
Environmental Design
Social Campaign Assets
Client
Location
Photography
Website Platform
This is a brand all about tangible places to visit. The logo is derived from a literal translation of the building's location just off of the elegant curve of North Interstate, while regional topography and photos of the surrounding area adorn the interiors. Details reminiscent of travel, like passport stamps and tickets, round out the brand package with visual texture and variety.
