Brave New Day is an independent and close-knit team, with a uniquely-engaged, collaborative approach. We bring personal connections, nimble performance, and a tailored aesthetic to everything we do.
Brave New Day is an independent and close-knit team, with a uniquely-engaged, collaborative approach. We bring personal connections, nimble performance, and a tailored aesthetic to everything we do.
Brave New Day is an independent and close-knit team, with a uniquely-engaged, collaborative approach. We bring personal connections, nimble performance, and a tailored aesthetic to everything we do.
Our Approach
Our Approach
01
BRAND STRATEGY
Define the audience, articulate their perspective, and set goals—so we can know together what we’re looking to accomplish.
Visioning + Discovery Competitive Analysis Brand Goals Brand Story + Promise Audience Sets + Goals Verbal + Visual Directives
02
VOICE + MESSAGING
Reach for a distinctive human quality, and find the best way to bring it out.
Tone, Style + Focus Messaging Goals Brand Blurbs + Taglines Web + Collateral Copy
03
NAMING
Rally around a moniker that sticks—short, pronounceable, memorable, attractive, and ownable.
Divergent Name Options Domain Name Availabilities Social Handle Availabilities Essential Usage Research
04
BRAND DESIGN
Craft a beautiful and compelling brand that’s clear, memorable, distinctive, and expressive.
Brand Mark(s) + Lockups Color Palette + Pattern Brand Expression Brand Guidelines
05
COLLATERAL + PROMOTIONS
Provide clearly articulated brand materials that ensure all stewards and stakeholders have what they need to make it sing.
Brand Toolkits Business Stationery Brochures, Booklets, etc Advertising Templates Marketing Templates Social Campaign Assets
06
WEBSITE DESIGN
Create intentional digital experiences, focused on user needs—including a mobile-first approach, with accessible design for all.
Dynamic Interactive Teaser Splash Pages Multi-Level Websites Templated Design + Dev Trusted Custom Dev Teams
07
ENVIRONMENTAL + SIGNAGE
Bring the brand out of the house with permanent or temporary experiences in all sorts of sizes and spaces.
Billboards + Large Signage Retail Window Wraps Vehicle Branding + Wraps Sidewalk Signage Wayfinding Systems Informational Displays Branded Environments
01
BRAND STRATEGY
Define the audience, articulate their perspective, and set goals—so we can know together what we’re looking to accomplish.
Visioning + Discovery Competitive Analysis Brand Goals Brand Story + Promise Audience Sets + Goals Verbal + Visual Directives
02
VOICE + MESSAGING
Reach for a distinctive human quality, and find the best way to bring it out.
Tone, Style + Focus Messaging Goals Brand Blurbs + Taglines Web + Collateral Copy
03
NAMING
Rally around a moniker that sticks—short, pronounceable, memorable, attractive, and ownable.
Divergent Name Options Domain Name Availabilities Social Handle Availabilities Essential Usage Research
04
BRAND DESIGN
Craft a beautiful and compelling brand that’s clear, memorable, distinctive, and expressive.
Brand Mark(s) + Lockups Color Palette + Pattern Brand Expression Brand Guidelines
05
COLLATERAL + PROMOTIONS
Provide clearly articulated brand materials that ensure all stewards and stakeholders have what they need to make it sing.
Brand Toolkits Business Stationery Brochures, Booklets, etc Advertising Templates Marketing Templates Social Campaign Assets
06
WEBSITE DESIGN
Create intentional digital experiences, focused on user needs—including a mobile-first approach, with accessible design for all.
Dynamic Interactive Teaser Splash Pages Multi-Level Websites Templated Design + Dev Trusted Custom Dev Teams
07
ENVIRONMENTAL + SIGNAGE
Bring the brand out of the house with permanent or temporary experiences in all sorts of sizes and spaces.
Billboards + Large Signage Retail Window Wraps Vehicle Branding + Wraps Sidewalk Signage Wayfinding Systems Informational Displays Branded Environments
01
BRAND STRATEGY
Define the audience, articulate their perspective, and set goals—so we can know together what we’re looking to accomplish.
Visioning + Discovery Competitive Analysis Brand Goals Brand Story + Promise Audience Sets + Goals Verbal + Visual Directives
02
VOICE + MESSAGING
Reach for a distinctive human quality, and find the best way to bring it out.
Tone, Style + Focus Messaging Goals Brand Blurbs + Taglines Web + Collateral Copy
03
NAMING
Rally around a moniker that sticks—short, pronounceable, memorable, attractive, and ownable.
Divergent Name Options Domain Name Availabilities Social Handle Availabilities Essential Usage Research
04
BRAND DESIGN
Craft a beautiful and compelling brand that’s clear, memorable, distinctive, and expressive.
Brand Mark(s) + Lockups Color Palette + Pattern Brand Expression Brand Guidelines
05
COLLATERAL + PROMOTIONS
Provide clearly articulated brand materials that ensure all stewards and stakeholders have what they need to make it sing.
Brand Toolkits Business Stationery Brochures, Booklets, etc Advertising Templates Marketing Templates Social Campaign Assets
06
WEBSITE DESIGN
Create intentional digital experiences, focused on user needs—including a mobile-first approach, with accessible design for all.
Dynamic Interactive Teaser Splash Pages Multi-Level Websites Templated Design + Dev Trusted Custom Dev Teams
07
ENVIRONMENTAL + SIGNAGE
Bring the brand out of the house with permanent or temporary experiences in all sorts of sizes and spaces.
Billboards + Large Signage Retail Window Wraps Vehicle Branding + Wraps Sidewalk Signage Wayfinding Systems Informational Displays Branded Environments
Dig deep to learn who your brand loves, so they can love your brand in return.
SEE ALL THE WORK
The Team
The Team
founder + principal
founder + principal
Brian Kerr
Brian Kerr
Brian Kerr
creative director
creative director
Alisa Jones
Alisa Jones
Alisa Jones
Senior Designer
Senior Designer
Ashley Mihalick
Ashley Mihalick
Ashley Mihalick
OUR METHODS
Say what you mean, and mean what you say.
Stay true.
Deliver on the promise.
In the end, our clients are never just clients—they are collaborative partners, colleagues with shared goals, and even friends.
We succeed only if your brand succeeds.
LET'S SUCCEED together
PARTNER WITH US
WORK FOR US
©2024 Brave New Day
PARTNER WITH US
WORK FOR US
©2024 Brave New Day
PARTNER WITH US
WORK FOR US
©2024 Brave New Day