Estelle
Tranquil respite from the sprint and din of Los Angeles life.
An urbane, minimalist approach to life, Estelle is all about supreme comfort at a boutique scale. This is a place where home can be more than a simple place to sleep—it’s a secluded and exclusive break from the city.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Print Collateral
Digital Collateral
Website Design + Dev
Signage
Social Campaign Assets


Client
Location
Web Development
Website Platform
Inspired by the building’s name and architectural features alike, the brand invites one to pause, reflect, and maybe even stay a while. Estelle’s defining mark embodies a serene sophistication through elegant curving letterforms. The brand includes gold accents and accent stars to lend spark and flow to the quietude.

















