Portland Streetcar
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Print Collateral
Digital Collateral
Website Design + Development
Signage + Wayfinding
Environmental Design
Vehicle Wraps
Social Campaign Assets
Client
web development
Portland Streetcar, Inc.
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The new logo evokes the “S” of Streetcar, its rails, the bridges it crosses, and the two halves of the city coming together. Since our research showed the colors of the iconic cars were a popular and essential part of the look, we made sure to keep the palette intact and let it shine to its full effect.
A unique opportunity to create a new, seamless user experience—through a mobile-friendly website, maps, ticket machines, vehicle wraps, and social media—with a fun, fresh voice to match.
