The goal for the National Forest Week campaign was to provide staff and partners a series of materials, graphic elements, and icons to use during specific events. We leveraged the visuals of the highly recognizable National Forest brand by always being welcoming and approachable. Over the years, we’ve expanded and advanced the brand—with each version of the campaign having its own unique flavor.
From young to old, avid outdoor enthusiasts to first-timers in the forest, “activate Forest Mode” offers wide appeal to everyone.
To focus the visual and verbal efforts on an authentic, trustworthy, and friendly voice, we created a series of campaign tagline and messaging sets to use throughout each campaign’s social push. Across a variety of materials, we designed a full suite of delivery applications, maintaining an essential cohesion that brought all the pieces together.
