National Forest Week
Magic in your own backyard.
As the nonprofit partner of the U.S. Forest Service, the National Forest Foundation engages Americans in community-based and national programs that promote the health and public enjoyment of the National Forest System. For years, we’ve helped brand and expand the NFF’s National Forest Week campaign, heightening public awareness for all kinds of fun things in the forest.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Marketing Collateral
Campaign Design
Signage
Audio + Video Spots
The goal for the National Forest Week campaign was to provide staff and partners a series of materials, graphic elements, and icons to use during specific events. We leveraged the visuals of the highly recognizable National Forest brand by always being welcoming and approachable. Over the years, we’ve expanded and advanced the brand—with each version of the campaign having its own unique flavor.
From young to old, avid outdoor enthusiasts to first-timers in the forest, “activate Forest Mode” offers wide appeal to everyone.
