American Rivers
New brand for a fresh new flow.
As a national conservation organization advocating for federal protection of some of the country’s most pristine waterways, American Rivers works to remove dams, address water quality issues, and mitigate floods and droughts.
SERVICES
Brand Design
Collateral
Social Media Assets
Client
Undertaking a substantial updating of the organization’s work to better reflect current challenges, American Rivers approached us to help revamp their brand in advance of their 50th anniversary. Our primary focus was on ensuring the mark and associated visual elements conveyed a newness and fresh energy while maintaining a simplicity for effectiveness in varied materials.
