50 Million for Our Forests
Restoring millions of trees to vital, diverse public lands.
In April 2018 the National Forest Foundation launched a campaign to plant 50 million trees in National Forests across the United States. As one of the most popular donation options for individuals and partner corporations alike, the campaign needed a brand identity as well as a coherent set of creative digital assets.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Print Collateral
Digital Collateral
Packaging
Website Design + Dev
Social Campaign Assets
Client
National Forest Foundation
With our mark and related visual language serving as both a header and a supportive element throughout the campaign, we added a considered pattern to complement the NFF logo and campaign mark while also evoking a spirit of land, forest, and growth. Overall, both the visual and verbal efforts served to establish an authentic, trustworthy and friendly voice, bringing a human-centric tone to the campaign.
