Queue
A Slabtown cup of neighborhood joe.
A queue is more than a line. It’s a sequence, an order of progression. From selecting roasters and partners to employees interacting with customers—to one’s experience at the store—the entire brand progression for Queue Coffee consistently reinforces what it stands for: to be approachable, conversational, and timeless.
SERVICES
Brand Strategy
Voice + Messaging
Brand Design
Signage
Packaging
Collateral
Client
Location
Bridge Development
Portland, OR
Like your best friend or favorite TV show, the Queue brand expresses a place of comfort and familiarity with just enough whizz bang boom to keep things interesting. The primary mark and color palette both highlight the transition from morning to night as the day's energy shifts, and life slows from brightness to quietude.
