Brave New Day


Strategic + Creative Partner Flightdeck

Printing + Fabrication Premier Press

Converse was a bit late to the internet game in Canada launching in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.


We took the concept and ran with it, celebrating all things retro-digital with this seeding kit that was sent to key influencers in the Canadian market. This kit featured "floppy disk" cards that offered introductions to each major product offering. Four redeemable cards were also included for influencers to select just the right product for further online “research."

<p>Seeding Package Design Lenticular</p> <p>Seeding Package Design Lenticular</p>
<p>Converse Graphic Design Illustration</p> <p>Converse Graphic Design Illustration</p>
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