Converse was a bit late to the internet game in Canada when they launched Converse.ca in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.
Celebrating all things retro-digital, this seeding kit featured "floppy disk" cards that offered introductions to each major product offering Canada was bringing online. Sent to key influencers in the Canadian market, four redeemable cards were also included for influencers to select just the right product for further online “research."
Taking a deep dive into the nostalgia of wood-paneled basements in the eighties, we borrowed heavily from the visual language of a Commodore-64 meeting an Apple IIe. All you Lode Runner and Ultima fans out there know what we mean.
Welcome to internetting, Canada!