We are Brave New Day

We are Brave New Day

We are Brave New Day

Converse

Converse

Converse

Tapping into the nostalgia of the new.
Tapping into the nostalgia of the new.
Tapping into the nostalgia of the new.
Converse was a bit late to the internet game in Canada when they launched Converse.ca in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.
Converse was a bit late to the internet game in Canada when they launched Converse.ca in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.
Converse was a bit late to the internet game in Canada when they launched Converse.ca in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.
SERVICES
SERVICES
SERVICES

Voice + Messaging

Print Collateral

Packaging

Voice + Messaging

Print Collateral

Packaging

Voice + Messaging

Print Collateral

Packaging

influencer seeding kit design converse
front view of influencer seeding kit design converse
front view of influencer seeding kit design converse
Client
Design Partner
Printing + Fabrication

Converse North America

Flightdeck

Premier Press

Taking a deep dive into the nostalgia of wood-paneled basements in the eighties, we borrowed heavily from the visual language of a Commodore-64 meeting an Apple IIe. Celebrating all things retro-digital, this seeding kit featured "floppy disk" cards that offered introductions to each major product Converse Canada was bringing online. We also created four redeemable cards for influencers to select just the right product for further online “research."

front detail of influencer seeding kit design converse
back view influencer seeding kit design converse
back view influencer seeding kit design converse
messaging and detail view influencer seeding kit design converse
messaging and detail view influencer seeding kit design converse
back detail view influencer seeding kit design converse
back detail view influencer seeding kit design converse
front view influencer seeding kit design converse
front view influencer seeding kit design converse

All you Lode Runner and Ultima fans out there know what we mean.

All you Lode Runner and Ultima fans out there know what we mean.

interior detail view influencer seeding kit design converse
design detail for converse canada campaign
design detail for converse canada campaign
design detail for converse canada campaign
graphic design for converse canada campaign
graphic design for converse canada campaign
graphic design for converse canada campaign
graphic design for influencer seeding kit design converse
graphic design for influencer seeding kit design converse
graphic design for influencer seeding kit design converse
graphic design and messaging for influencer seeding kit design converse
graphic design and messaging for influencer seeding kit design converse
graphic design and messaging for influencer seeding kit design converse

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retail + product

work:

Made in USA product stamp for new artscape brand
new logo design for queue coffee portland oregon

©2024 Brave New Day

©2024 Brave New Day

©2024 Brave New Day