Converse
Tapping into the nostalgia of the new.
Converse was a bit late to the internet game in Canada when they launched Converse.ca in 2017. Instead of hanging their head, they took a more self-effacing approach and asked us—together with our partners at Flightdeck—to come up with a tongue in cheek promotion for their new web presence.
SERVICES
Voice + Messaging
Print Collateral
Packaging
Client
Design Partner
Printing + Fabrication
Taking a deep dive into the nostalgia of wood-paneled basements in the eighties, we borrowed heavily from the visual language of a Commodore-64 meeting an Apple IIe. Celebrating all things retro-digital, this seeding kit featured "floppy disk" cards that offered introductions to each major product Converse Canada was bringing online. We also created four redeemable cards for influencers to select just the right product for further online “research."
All you Lode Runner and Ultima fans out there know what we mean.
