Strategic + Creative Partner
Hot sauce purveyors Melissa and Sam came to us to help boost Smokeshow’s product launch in late 2017. Chula Vista, CA bordertown natives turned Portlanders, their hot sauce offerings are best described as having simple, honest ingredients meant for everyday use with just about any food. They've taken traditional Mexican flavors (as an homage to their roots) and combined them with vinegar-based hot sauce styles.
Sticking to the central idea of “simple, honest sauce” Smokeshow brings to the table (literally), we showcased the distinctly verbal approach they already had in place: direct, authentic, and pure. And since the sauces are generally named by their color, we emphasized basic, bold, clean color fields to help stand out on a crowded grocery store shelf.