We are Brave New Day

We are Brave New Day

We are Brave New Day

Northpointe

Northpointe

Northpointe

A new haven for North Portland explorers.
A new haven for North Portland explorers.
A new haven for North Portland explorers.
North—the cardinal direction for all facets of navigation—has guided travelers on their journeys for centuries, from a simple compass point to the shining beacon of the North Star. And likewise, Northpointe is all about the journey—about what happens along the way. Sidetracks and roundabouts. A welcoming launch pad for those who seek to call North Portland home.
North—the cardinal direction for all facets of navigation—has guided travelers on their journeys for centuries, from a simple compass point to the shining beacon of the North Star. And likewise, Northpointe is all about the journey—about what happens along the way. Sidetracks and roundabouts. A welcoming launch pad for those who seek to call North Portland home.
North—the cardinal direction for all facets of navigation—has guided travelers on their journeys for centuries, from a simple compass point to the shining beacon of the North Star. And likewise, Northpointe is all about the journey—about what happens along the way. Sidetracks and roundabouts. A welcoming launch pad for those who seek to call North Portland home.
SERVICES
SERVICES
SERVICES

Brand Strategy

Voice + Messaging

Brand Design

Print Collateral

Digital Collateral

Website Design

Signage + Wayfinding

Environmental Design

Social Campaign Assets

Brand Strategy

Voice + Messaging

Brand Design

Print Collateral

Digital Collateral

Website Design

Signage + Wayfinding

Environmental Design

Social Campaign Assets

Brand Strategy

Voice + Messaging

Brand Design

Print Collateral

Digital Collateral

Website Design

Signage + Wayfinding

Environmental Design

Social Campaign Assets

graphic design for new brand design northpointe apartments portland oregon
Client
PHOTOGRAPHY

Fore Property Company

Maggie Kirkland

This is a brand all about tangible places to visit. The logo is derived from a literal translation of the building's location just off of the elegant curve of North Interstate, while regional topography and photos of the surrounding area adorn the interiors. Details reminiscent of travel, like passport stamps and tickets, round out the brand package with visual texture and variety.

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©2024 Brave New Day

©2024 Brave New Day

©2024 Brave New Day