Our approach to brand design is more than expert color choices and the subtle nuances of shiny new fonts. Good brands need to reach, communicate, and touch. They should make real connections. And we’re here to connect.
The work we do is never about us. Our focus is on finding empathy for your audience and letting their wants and needs shine through. It’s always about them. We defend the project, not our egos. At BND, we dig deep and strive to learn who your brand loves—so they can truly love your brand in return.
An effective brand begins and ends with a proper game plan. A solid strategy lays the foundation for relevant and engaging design, which then fosters enduring brand experiences. We need to tell the truth together, to ourselves and to the world. That’s where authenticity lives.
We believe in people, and we believe in relationships. We cultivate each brand we build to find its individual, unique visual voice, distinct personality, and true character. It’s all about lucid function, clear communication, and a successful blend of beauty and purpose.
We are an independent and close-knit team, with all the benefits our size and position offers: personal connections, nimble performance, and a collaborative approach that allows each individual’s unique aesthetic to blend with the whole.
Our experience has long run the full gamut of applied design—from brand strategy, naming, logos, and packaging, to digital experiences including web design and development, to print collateral, signage, retail design, and everything in between.
In working with Brave New Day, our clients benefit from our complete team being involved. We are highly practiced in combining our efforts to heighten each individual strength in a focused and effective collaboration. That way you always get our fully-honed best effort as a complete team.